Obvious rebrand Bake & Bite!

Obvious rebrand Bake & Bite!

We’ve been working our socks off here at Obvious HQ and we’re extremely proud to announce that we’ve been working with our client, Country Choice, on their brand relaunch for their food-to-go business, ‘Bake & Bite’.

Established back in 1981 and 12 years since their last rebrand, we have given Bake & Bite a fresh, new, tasty look across their entire marketing suite – from rebranding their logo and packaging to in-store equipment and point of sale marketing.

The Logo

We designed a versatile overarching brand logo to work in both portrait and landscape formats to represent the brand in its entirety, supported by 4 sub-brands, each representing their core product categories: hot, chilled, sweet treats and coffee.

Primary Logo

Top left to right: hot and chilled food

Bottom left to right: sweet treats and coffee

Equipment

Targeted to the convenience food market, all Bake & Bite equipment is modularly designed to offer the flexibility to add new product ranges as the business expands:

• Range of sizes to suit all outlets
• Modular configuration for easy expansion
• Self-serve and serve-over
• Stainless steel hot and chilled tower units
• Temperature controls
• Manufacturer’s one year parts and labour warranty
• Full range of kitchen accessories

What they said about us

“Working in a busy environment with demanding customers, Obvious have been very patient, efficient and helpful! They have been creative, flexible and supportive with our development of our annual Price List and relaunch of Bake & Bite brand, with very tight deadlines.”

Dee Hon – Senior Marketing Executive

Bake & Bite will be rolling out its new brand identity across 3,000 stores nationwide, so keep an eye out!

Does your business brand need a refresh? Get in touch with us today to see how we can help. We have a proven track record in creating powerful, iconic brands for our clients, helping them express their personality through their branding while staying true to their brand values.

Check out which other brands have revamped their brand identities.